Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? Want to learn more about how to protect the reputation of your healthcare organization?

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JULY 16, 2022

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? It’s that last way that makes all of us moral leaders, regardless of any formal leadership title. When the original auditors from BDO balked at the setup, Perrigo moved its auditing to EY.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. It’s what you’re known for.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) It’s a problem because it’s assymmetrical. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) It’s a problem because it’s assymmetrical. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78