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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. About Martin Waxman. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. He’s worked in the industry for 25+ years.

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. Martin is a communications strategist and teaches digital strategy.

Community 148
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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that.

Pitching 162
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Overcoming Past Failures to Succeed Today

PRSay

Paid training gigs soon followed, then multiplied. We ended up with a powerful exchange of ideas, and they sent me off with kind applause and generous speaker evaluations. Chicago, Los Angeles, and so on.

Hotels 131
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How to Uncover Great Story Ideas

PRSay

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

How To 139
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Creative New Business Development – Providing Value Through Research

Solo PR Pro

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,