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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

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4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. This year, you’ll learn about wearable technology, marketing automation, design, paid media strategies and much more. Back to the sell job–because I want you to go!

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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Social media can be a great tool for undeclared students to explore majors and possible professions. I’d like to share with you the two main ways that social media has gotten me on the path to declaring my major. The practice of defining your personal brand on social media is key, no matter what your intentions are.

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

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5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

PR 20/20

HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. Connecting Your Tech Stack.

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