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The Three Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

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The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Join his free webinar on Sept. They forget to sell the positives.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. When does the team put out a press release?

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Land Media Using a Non-Profit

PR for Anyone

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. But once you start honing in, once you start niching, you will blow up your business. As you can imagine, because of that, she became very involved in suicide prevention. So that is this week’s PR tip.

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Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

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The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. You are launching a professional media relations campaign, not playing the lottery. It did its job.

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

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