Deirdre Breakenridge
FEBRUARY 26, 2019
But, now matter where they share stories, they learn to consider their audience’s situation, timing of their news, the appropriate channels to deliver valuable information, how to segment messaging, and measure on different platforms to demonstrate success.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Lack of preparation for a media interview. Inadequate PR outcomes measurement.
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ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.
Deirdre Breakenridge
NOVEMBER 23, 2016
Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.
Waxing UnLyrical
SEPTEMBER 28, 2010
“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# It took us a few tries before we could find a time that worked for both of us, but we finally got down to chatting on Skype. Here’s the interview. Completely.
Waxing UnLyrical
SEPTEMBER 25, 2010
Google, Skype, Twitter, Facebook, Amplify, are the here and now. Suburban solitude, domesticity, neatly-numbered blocks, are the here and now. Discordant, concordant, flamboyant, triumphant jamborees of sound, color, bustle, dust, life, are the there and then. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.
Waxing UnLyrical
DECEMBER 31, 2010
Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. Connections that began in social media turned into real-life friendships. I saw my brother (who lives in London) three times this year. After nine years, I finally saw my sister again. In my home.
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