Ethical Voices

JUNE 13, 2022

We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. I also started an angel investment company, and we do a lot of work in the real estate space. When you’re running a company, certainly in PR or marketing, you have to think about that.

Ethics 52

Ethics Real Estate Agency Company 52

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? This is newsjacking at its finest.

Pitching 130

Pitching Strategy Publicity Media 130

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic.

Newspapers 52

Newspapers Social Media Ethics Travel 52

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

NewsWhip

JUNE 23, 2021

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. But the technology is relatively there.

Data 78

Data Media Analytics Energy 78

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Chances are you’re already executing a robust content marketing strategy (if not, let’s talk), so why is your brand’s newsroom populated only with press releases?

How To 48

How To Media Print Real Estate 48