PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. No category was left untouched. This retrospective examination could offer key learnings for those in the field.

Film 127

Film Marketing Sports Hotels 127

Sword and the Script

JULY 26, 2022

We all know the market has taken a downturn. And we all know that when markets drop, budgets go with them – usually, marketing and comms first. As the head of a PR agency, I strongly believe that PR and marketing budgets should be maintained during recessions rather than cut, but I know that’s an uphill battle.

Media 176

Media Pitching Agency Guidelines 176

ImPRessions - Crenshaw Communications

JULY 1, 2016

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” You don’t yet have a “category.” Journal , for example, didn’t cover the story until the reporter had uncovered another player in the space.

Engineering 159

Engineering System Journalism Interviews 159

The Awards Blog

FEBRUARY 7, 2020

I think it’s important for companies to understand the underlying marketing and economics of the world of awards programs. In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. So why should you have to pay? . Did you win?

Course 87

Course Conference Journalism Writing 87

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive. 2) Do you think martech is really making a difference in marketing effectiveness?

Technology 62

Technology Data Interviews Marketing 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Crisis 71

Crisis Twitter Facebook Measurement 71