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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were. When she interviewed these celebrities, her icebreaker would be to ask about their animals.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 89
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Maxim Behar: "I haven't seen a happy emigrant; I've seen many successful emigrants."

Maxim Behar

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. It might take generations, but I'm confident that those living in Milan, Vienna, Frankfurt, or our beloved Berlin – where we'll gather on April 13th – will eventually adopt a similar outlook, just as the locals do.

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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Explain this to your client and show examples of past work to support your point.

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A PR Approach to Building Your Law Practice

Mora Communications

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. A national TV interview can be worth its weight in gold. There is no better source for organically marketing your brand (i.e your law firm).

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. We are always looking for good people to interview about.

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On becoming a PRIA Fellow

Prakkypedia

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. The thrill of setting up my own business and deciding – with the help of old friends – that my nickname Prakky would be my trading name.

Radio 24