Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Bernays gets top billing as PR’s “father” A nephew of Freud, Edward Bernays (1891-1995) “invented” modern PR and coined the term “public relations.” ” He used a blend of psychology and media savvy to influence public opinion. Lee was a leader in media relations. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stephen Waddington

FEBRUARY 21, 2022

The NHS communications network in the North East and North Cumbria recognised that communication teams were grappling with communicating practical information to the public. A joined-up approach prevented duplication of effort and competition for media coverage and ensured a strong, consistent message across the region.

Publicity 131

Publicity Case Study Local Public Affairs 131

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. Kevin Anselmo, Experiential Communications. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 99

Interviews Publicity Technology Social Media 99

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Watch webinar. Read transcript. Zach Silber, Chief Innovation Officer, Kivvit. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. A chapter a day will also be published on the website and shared via @weareproofed on Twitter.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. Want to learn the new rules of media pitching? Bush’s policy agenda. How did you get your start in PR?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

PR Conversations

FEBRUARY 5, 2015

I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. The realm of expertise of Tania Bubela is how new medical technology, such as genetic testing and gene therapy, fit into public policy and the current regulatory framework. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. The realm of expertise of Tania Bubela is how new medical technology, such as genetic testing and gene therapy, fit into public policy and the current regulatory framework. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40