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How to Write a Press Release for Your Small Business

Remote PR Jobs

For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

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Meet the Media – Dan Rosenheim

Landis PR

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. In addition, BCN now has a nonprofit affiliate, LocalNewsMatters.org , many of whose stories move on the news wire.

Meeting 98
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Business’s Best Path to Racial Justice

Mindful Marketing

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Also, solicit the aid of local government in tackling this societal issue.

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7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.