Insurance International Leadership Reputation 
PR in High Definition
MARCH 24, 2020
There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. According to a study in 2018, reputation represents as much as 41% of the FTSE 100. Is this ridiculous?
Reputation Us
DECEMBER 14, 2022
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Highlight your leaders internally before promoting them outside the organization.
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ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.
Stephen Waddington
JULY 16, 2021
Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.
wiredPRworks
SEPTEMBER 21, 2017
Where can you find a digital marketing transformation webinar for insurance sales rep pros? PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.
PRSay
JULY 6, 2021
It’s the reputation your company has as an employer. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand. Jessica Walter, M.S.,
Scott Public Relations
JUNE 26, 2020
Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind. If people slander or harass others – suggesting someone is involved with a murder, for example – they are responsible for the reputational damage that is done. It influences opinion, which influences action.
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