PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100.

Insurance 73

Insurance Insurance Reputation Policies 73

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Government 78

PR Daily

APRIL 9, 2020

Here are today’s top stories: Insurance companies issue refunds and credits. Allstate, Geico, American Family Insurance and Liberty Mutual are giving consumers credits and refunds for their vehicle policies as the number of customers on the road has dropped with stay-at-home orders.

Insurance 96

Insurance Insurance Google Company 96

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

Leadership 80

Leadership Insurance Insurance Community 80

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. The post Digital Marketing Transformation Webinar for Insurance Sales Reps Pros appeared first on wiredPRworks.

Insurance 40

Insurance Insurance Training Conference 40

PR Daily

FEBRUARY 18, 2021

We are ashamed of Newfields’ leadership and of ourselves. If your organization won’t take an honest, hard look at its current actions, sincerely apologize and commit to meaningful actions and change, don’t expect the crisis communications and reputation building efforts to find much success.

Leadership 144

Leadership Facebook Brand Branding 144

PRSay

JULY 6, 2021

It’s the reputation your company has as an employer. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Thought Leadership branding employee communications reputation management success

Brand 179

Brand Branding How To Insurance 179

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

B2B 367

B2B Insurance Insurance Education 367

Tough Sledding

MARCH 9, 2015

Kent State’s Beverly Warren faces the first major leadership challenge of her 8-month presidency this Wednesday. On March 11, Warren will ask the KSU Board of Trustees to expand the university’s insurance coverage to include dependent children of domestic partners — and that includes same-sex partners. Reputations at Stake. It provides a chance to showcase her leadership in word and deed. Beverly Warren.

Leadership 54

Leadership Policies Insurance Insurance 54

PR Daily

MARCH 31, 2020

Here are some ways to tell that story to help bolster your reputation and build trust. Following the 1906 San Francisco earthquake and subsequent fire, Fireman’s Fund Insurance was devastated. First, it conveyed that the insurer was still open for business.

Crisis 193

Crisis Insurance Insurance Engineering 193

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Crenshaw Communications imPRessions public relations reputation customer relations customer service PR

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Customer Service Publicity Insurance Insurance 168

PR Daily

SEPTEMBER 21, 2020

The results confirm the immense recruiting and retention value of establishing a strong company reputation and a well-defined, compelling corporate mission. Almost all organizations provide medical insurance and vacation time. Most also offer dental and vision insurance and sick time.

Communications 190

Communications Insurance Insurance Real Estate 190

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 132

Crisis Insurance Insurance Exercises 132

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Hutchison focuses on business development for ReputationUs, by cultivating partnerships with companies and nonprofits who seek to enhance , protect and defend their valuable reputations. Casey Boggs. President. Jennifer Holzapfel-Hanson. Content Manager. Judith M. Hutchison.

Reputation 68

Reputation Nonprofit Banking Financial 68

PR Daily

SEPTEMBER 8, 2021

Earning a bad reputation. If you rage-quit without giving your company sufficient notice, you could miss out on a paycheck, contributions to health insurance, retirement accounts, and any other perks you might have otherwise kept had you fulfilled your notice obligation.

Insurance 133

Insurance Insurance Exercises Fashion 133

PR Daily

NOVEMBER 20, 2020

We wanted to do this through thought leadership with the business community, the chamber [of commerce], and nationally, as a forward leader in thinking about water in the West.”.

Journalism 204

Journalism Company Brand Branding 204

PR Daily

SEPTEMBER 17, 2021

The company’s chief people officer, Dan Spaulding, shared how the leadership team’s thinking has evolved in recent months. The letter is just the latest example of how companies are trying to bolster employer reputations and woo new workers in a competitive market.

Interviews 134

Interviews Instagram Insurance Insurance 134

PR Daily

NOVEMBER 8, 2021

Announcing the PR Daily Leadership Network. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.

Airlines 112

Airlines Retail Consumer Insurance 112

PR Daily

JANUARY 24, 2022

State Farm is one company that won’t be advertising at the Super Bowl, however—despite airing its first-ever Super Bowl ad in 2021, the insurance company has decided to spend its efforts creating a TikTok challenge instead. Announcing the PR Daily Leadership Network.

Privacy 102

Privacy Social Media Comparison Survey 102

Scott Public Relations

JUNE 26, 2020

Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind. If people slander or harass others – suggesting someone is involved with a murder, for example – they are responsible for the reputational damage that is done.

Healthcare 52

Healthcare Exercises Policies B2B 52

PR Daily

DECEMBER 12, 2022

Herbalife Nutrition: Global Thought Leadership Strategy: Building Consumer and Investor Trust in Pandemic Times. Pugh & Tiller PR: Raising Awareness for ProNavigator, the Google for Insurance. IMA Financial Group: Who will insure the metaverse? Thought Leadership Campaign.

Media Relations 193

Media Relations Insurance Insurance Retail 193

PR Daily

SEPTEMBER 16, 2020

One insensitive move can ruin your entire effort and tarnish your reputation instead of strengthening it, so do your research before going live. basically, you get Chicken McNuggets (6pc spicy or classic) as insurance for swimming out to spicier waters. ???? ??

YouTube 151

YouTube Insurance Insurance Print 151

PR Daily

OCTOBER 26, 2022

Herbalife Nutrition: Global Thought Leadership Strategy: Building Consumer and Investor Trust in Pandemic Times. Pugh & Tiller PR: Raising Awareness for ProNavigator, the Google for Insurance. IMA Financial Group: Who will insure the metaverse? Thought Leadership Campaign.

Media Relations 126

Media Relations Insurance Insurance Retail 126

PR Daily

JUNE 16, 2021

Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance. Culled from more than 750 respondents, the 32-page report is available in its entirety exclusively to members of the Communications Leadership Council.

Guidelines 101

Guidelines Pitching Transportation Local 101

PR Daily

JANUARY 14, 2020

Organizations that adhere to this philosophy are better able to preserve and protect their reputation when the next crisis hits. A study by Marsh Insurance says that an organization saves $7 for each dollar spent on preparation. .

Crisis 100

Crisis Insurance Insurance Sports 100

PR Daily

AUGUST 10, 2021

They told powerful stories, protected their organization’s reputation, navigated uncertainty during the pandemic and more—and they delivered success for the organizations or clients. Herbalife Nutrition: Global Healthy Lifestyle Thought Leadership Strategy. Thought Leadership Campaign.

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Media Relations Tourism Insurance Insurance 152

PR Daily

SEPTEMBER 10, 2021

It’s also emblematic of the true cost of reputation and trust with reporters digging into tech companies that have struggled to address COVID-19 misinformation on their platforms.

Banking 107

Banking Insurance Insurance Airlines 107

PR Daily

SEPTEMBER 17, 2020

Focusing on these messages can help increase stakeholder trust and bolster your reputation as well as brand image. CRISIS LEADERSHIP NETWORK. You must earn an annual salary of at least $50,000 and have active health insurance, as well as pass security screening.

Airlines 89

Airlines Hotels Tourism Instagram 89

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning.

B2B 177

B2B Brand Branding Insurance 177

PR Daily

JANUARY 27, 2020

Why it matters: Silencing your workers on social and political issues can often bring your organization (and its reputation) a more negative effect than encouraging employees to speak out on the issues they value.

Employee 112

Employee Enterprise Insurance Insurance 112

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

Publicity 198

Publicity Government Insurance Insurance 198

PR Daily

OCTOBER 29, 2021

consumers say that a company’s social responsibility reputation has at least some influence on their purchasing with that company. Looking within to make sure that a company’s outward-facing values match their inward-facing actions can be valuable insurance against missteps.

Insurance 192

Insurance Insurance Corporate Guidelines 192

PR Daily

MAY 4, 2022

Under Guarnaccia’s leadership, Kite Hill has grown to become recognized as one of the top tech PR agencies in the US. Andrew Bowins is known for his work in large, complex multi-national organizations managing difficult and highly sensitive brand, reputation and communications issues.

Communications 138

Communications Biotechnology Public Affairs Pinterest 138

PR Daily

DECEMBER 7, 2021

These roles will include traditional benefits like medical, dental and vision insurance. By focusing on trust, LinkedIn hopes to distinguish itself from other social media platforms like Facebook that are currently experiencing public reputational crises.

LinkedIn 121

LinkedIn Fashion Transportation Policies 121

PR Daily

SEPTEMBER 21, 2020

Gen Z workers’ most-desired benefits include health insurance (32%), remote work (25%) and retirement benefits (25%): Image courtesy of Zippia. 1 on their list of job perks, followed by health insurance (33%) and retirement benefits (28%): Image courtesy of Zippia.

Brand 144

Brand Branding Insurance Insurance 144

PR Daily

AUGUST 13, 2019

In this digital environment, all avenues lead to content,” Ehrhart says, “and the quality of your content is important, but when it comes to building a company’s reputation on Facebook, I would lead with the following three focus points: authenticity, transparency, and an ‘others-centric’ approach.”. It’s the independent agent licensed to sell our products who is enthused about our insurance policies, services and brand reputation.

Facebook 149

Facebook Insurance Insurance Policies 149

PR Daily

JULY 18, 2018

Crisis or Reputation Management. Weather, Power and Fire: Managing Reputation in a Safety Crisis Situation, SaskPower. Racepoint Global and Massachusetts Association of Insurance Agents. Thought Leadership Campaign. Ascension Thought Leadership Strategy, Ascension. Craig Poulton and Flood Insurance Reform, Kimball Hughes Public Relations and Natural Catastrophe Insurance Program (NCIP).

Media Relations 88

Media Relations Tourism Insurance Insurance 88

PR Daily

NOVEMBER 12, 2020

Thought Leadership Campaign. The Zebra: State of Auto Insurance. Amendola Communications: Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis’ Reputation in the U.S. Thought Leadership Campaign.

Automotive 122

Automotive Healthcare Pharmaceuticals Banking 122

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A well thought-out panel can produce content for months, “rewarding” participants with coverage that adds to their professional resume and your reputation.

B2B 136

B2B Insurance Insurance Construction 136

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. I’m also focusing on taking electives courses that will help me in leadership development.

Communications 113

Communications Insurance Insurance Social Media 113