Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

PRSay

JULY 6, 2021

It’s the reputation your company has as an employer. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand.

Brand 174

Brand Branding Employee How To 174

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. According to a study in 2018, reputation represents as much as 41% of the FTSE 100. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

Scott Public Relations

JUNE 26, 2020

Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind. If people slander or harass others – suggesting someone is involved with a murder, for example – they are responsible for the reputational damage that is done. It influences opinion, which influences action.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Comcast’s problems aren’t all in its customer communications; its entire industry suffers from a poor reputation, in part due to a lack of competition and steep prices.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Communications Conversations

AUGUST 31, 2018

It’s alot like buying life insurance or putting money into an emergency savings account. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. That’s how you build trust. You might never need it, but if you do, it pays off big time.

Media 112

Media Journalism Report Video 112

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Tough Sledding

MARCH 9, 2015

Kent State’s Beverly Warren faces the first major leadership challenge of her 8-month presidency this Wednesday. On March 11, Warren will ask the KSU Board of Trustees to expand the university’s insurance coverage to include dependent children of domestic partners — and that includes same-sex partners. Reputations at Stake.

Leadership 28

Leadership Policies Insurance Insurance 28