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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Business partners. Industry events.

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5 Questions You Need to Answer Before Publishing a Press Release

Cision

But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? This is your chance to ensure that those channels in your industry get your press release and publish it. Your specific industry will be the most obvious. You’ll have dozens of choices.

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How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

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Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Garrett Public Relations

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

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EXPO WEST RECAP

5W PR

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. consumer goods industry is being overturned by a new class of startups and small businesses. Trends to Watch in 2018. Coco-Cola Co.

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