category Events Industry Interviews Journalism 
Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.
ImPRessions - Crenshaw Communications
AUGUST 19, 2020
But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . So will joining social media conversations about the news.
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Sword and the Script
APRIL 12, 2022
In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.
Sword and the Script
MAY 5, 2020
For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. They’re ceding the field to marketing.”
Cision
DECEMBER 2, 2016
In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. And that doesn’t mean they need to be category leaders or have the biggest budgets. How has the PR industry changed in recent years?
Sword and the Script
OCTOBER 21, 2014
The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Retailers lead, the regulated follow.
Stephen Waddington
DECEMBER 5, 2018
A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. The story of UK news brands is one that’s repeated in almost every single media category as print has ceded to digital in all but a few resilient niches such as specialist news, gossip and lifestyle. Not much has changed.
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