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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Does anyone remember when satellite news conferences were cutting-edge?).

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How to Use Dynamic Listening to Reach New Customers

Cision

How to do that? Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

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Critical Mention 2021 Recap

Critical Mention

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework.

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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Don’t simply say, “Follow us on Twitter, Facebook and Instagram.” Instead say, “Follow us on Twitter, Facebook and Instagram @Brandname.”

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. At the same time, know how to deal with fake news. The ability to communicate, on television and radio, that's not possible in newspapers is of course.