PRSay

SEPTEMBER 12, 2019

I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs easier and more effective. The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook.

Ethics 84

Ethics Handbook Case Study Resources 84

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Not just a look backwards. We call it insight, not hindsight….

Handbook 80

Handbook Measurement Analysis Local 80

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

MAY 1, 2017

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63