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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. My argument supports your points, that individuals need wider support.

Crisis 63
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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. ” #6: Stuart Bruce (London, UK).