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How to Create a Media Kit

5W PR

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • There’s no reason to stress about typos that were printed on 100 physical copies of materials. By including sponsorship guidelines for influencers, etc.,

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Measuring PR success in terms of quantity and quality

Presspage

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”.

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What Are Quality Links and How to Build Them

Buzzstream

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Could you see this content in a printed magazine, encyclopedia, or book? Is the person writing someone with experience in the topic? Would you bookmark or share this content?

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Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. There is no scope of work which means there are no guidelines for how a project will run. What are your main focuses as SHIFT’s Art Director?

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. “We’ve found internal reporting guidelines to be really helpful. Methodology.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. We have a big responsibility to the public.”