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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197
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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

However, had the Navy communicated to the public why it had chosen those five sailors for its ambassador program, it might have been able to mitigate the resulting blowback. It is how we “ get real and get better, ” the Navy’s call to action for leadership development and process improvement.

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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 144
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What to Look for When Choosing a PR Agency 

Landis PR

Define what financial and staffing resources you have available to hire and work with an agency. You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics. Hiring an agency is a partnership – you’ll have to dedicate time to it.

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Why Business Students Should Learn Strategic Communications

PRSay

They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. “You She is a public affairs and media consultant based in Washington, D.C.