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A 14-year-old boy immersed in the press relations world

The Hoffman Agency

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. So, he applied on the platform for several jobs in journalism, television and comedy (his second passion).

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How to Better Manage Your Time (Instead of Letting It Manage You)

Solo PR Pro

As small business owners, we have some control over how we spend the moments in our day. These two exercises will help you get started. When you put these things in writing — whether it’s a real physical journal or your Google calendar — you’ll find that you will schedule around them,” says Karen. The good news?

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story? They tell stories.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? Here’s a simple exercise to show the power of a brand. PR, marketing, sales and journalism.

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We need to tell the hard truths – Ed Harrison

Ethical Voices

It was a great exercise very early in my career. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. And years later I’m like, it was fascinating.

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The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

Top search results for a similar query, in the form of a question, “ can a frog really freeze and come back to life ,” include credible-looking sites such as Science Line , Live Science and the Journal News – a Cox Media-owned publication serving Butler County, Ohio. The Frozen Frog Lesson of Content Marketing.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. It’s amazing the amount of small nagging tasks I have managed to complete or half-complete. The authors deserve respect. It is THAT good.

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