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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 162
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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President.

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4 Keys to Distributing Public Service Announcements

Cision

For example, a PSA from a national oncology organization about prostate cancer is obviously very different from a New England-based educational foundation PSA centered around the dangers of screen time for preschoolers. The real estate adage “location, location, location” is also relevant to PSA distribution.

Publicity 224
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What to Pitch the Media in Spring

PR for Anyone

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? No matter what you are.

Pitching 130
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. The post Managing Media Relations for a Publisher; Off Script No. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series.

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. From there I moved on to The Plain Dealer in Cleveland, where I covered real estate.

Meeting 95
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them? If it’s a real estate publication, using that same example, does it have to be a home builder? What about a luxury interior designer or cabinet maker?