Reputation Us

SEPTEMBER 25, 2019

The media goes for “the story” in order to capture the attention of its readership. In the process, your credit union’s reputation may take an unfortunate hit. Here are five tips to consider pre- and post-incident, especially when it comes to addressing the media. A reputation audit is like having a full-body MRI.

Reputation 60

Reputation Publicity Crisis Media 60

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. It’s not part of reputation management for the business but for you. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 69

Media Relations Media Insurance Insurance 69

Rock the Status Quo

DECEMBER 11, 2014

I personally don’t agree with a PR person doing the media interview unless it is an in-house PR person, but it would depend on the situation and something that can be determined on a case-by-case basis. “If a client backs out of an interview, my reputation is on the line. Share it and tell us how you saved the day!

Interviews 174

Interviews Real Estate Media Pitching 174