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Real Estate Disruptor and Technology Startup

The Hoyt Organization

A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house.

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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. This is why public relations is so important. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Setting the stage for a New Generation of Leadership for a Private Equity Firm

The Hoyt Organization

When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him?

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Director of Communications, Enterprise Real Estate Company (>1000 employees). Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.