Remove Events Remove Pitching Remove Print Remove Trade Shows
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has made it more challenging to pitch stories successfully.

Media 97
article thumbnail

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. You can organize the event yourself or be one of the sponsors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Post Launch Marketing Strategy

5W PR

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live Events. Conclusion.

Strategy 133
article thumbnail

PR Secrets To Securing Speaking Engagements

ImPRessions - Crenshaw Communications

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., From print to digital.

article thumbnail

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

article thumbnail

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120