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A Case for Marketing Ethics

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. It’s ethically the right thing to do.

Ethics 98
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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Blowing smoke

Stephen Waddington

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations.

Ethics 87
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Jordan has a true passion for communication and sports!

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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Snow recommends looking for ethical short cuts to kick-start your career or your business.

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