Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Scenario planning to consider as many eventualities as possible along with the necessary responses, internal communications and escalation processes.

Crisis 36

Crisis How To Guidelines Reputation 36

Stephen Waddington

OCTOBER 20, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. These include diversity, international, internal communications and teaching. There are currently numerous communities within the CIPR that are under served.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

Ethics 40

Ethics Guidelines Handbook Local 40