Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. What’s your reading on the industry’s ability to measure its success?

Interviews 60

Interviews Agency Industry Measurement 60

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms.

Marketing 63

Marketing B2B Print Technology 63

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Contently - Strategy

JULY 31, 2019

Ideation just means pitching or brainstorming. Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. ” Ideation. Sometimes marketers use a ten dollar word when a ten cent word will do.

Content Marketing 111

Content Marketing Marketing Media SEO 111