Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. This has less to do with the actual business storytelling and more about how The Man measures journalists. Regarding ideal pitch length —.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Multimedia Development & Visual Storytelling. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Multimedia Development & Visual Storytelling. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Are CVBs and other tourism groups pitching you now to come and visit? There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. It already has, of course.

Google 186

Google Technology Course Creativity 186

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

5W PR

MAY 6, 2020

About Us pages that engage visitors, instead of pitching and attempting to persuade consumers, are also more successful. Storytelling is always powerful. The popularity and appeal of TedTalks is another shining example of the power of storytelling. They reported high response rates and likely good loyalty.

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Authentic Storytelling Project. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Measure success : Set metrics to measure the success of your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

MAY 29, 2018

Your message doesn’t measure up. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset. A good PR agency tells you when.

Apparel 160

Apparel Construction Agency Interviews 160

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Embrace storytelling. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Begin with goals, find a metric to measure against them and report. Forget the others.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JUNE 23, 2022

There are plenty of different ways that companies can achieve that, but one of the best ways to do that is through storytelling that’s going to be interesting and relatable to the target audience. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound.

Publicity 88

Publicity Reputation Technology Industry 88

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. Unlike hard skills, soft skills are intangible and difficult to measure. Then there’s soft skills that you can’t really learn in a classroom. Team player.

Pitching 68

Pitching Storytelling Analytics Writing 68

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? Your story is worthless if you can’t get anyone to care about it. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. What’s your reading on the industry’s ability to measure its success?

Interviews 115

Interviews Agency Industry Measurement 115

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success. Regardless of the nature of the goal, keep in mind it should be specific, measurable and assign a deadline for evaluation.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. 26) “I wish they understood the value of storytelling the way I do.”.

Corporate 73

Corporate Communications Survey Employee 73

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Just like any other form of media, you really need to understand you audience, know the type of content that they want, deliver it and then be able to measure it in some way.”.

Advertising 100

Advertising Advertising Television Radio 100

ReimaginePR

JULY 25, 2015

They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Understand your audience: Think of your pitch as a thoughtful gift. The hard reality is, media will never love your “baby” like you do. Is it a wonder they’re known as a grumpy lot?

Media 120

Media Pitching Resources Measurement 120

Sword and the Script

NOVEMBER 18, 2017

Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. It’s not a perfect measure, but it’s a solid educated guess.

Infographics 68

Infographics Data Case Study Content Marketing 68