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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. I do a lot of work in fintech – and all those vendors have financial professionals on staff. Why do vendors in PR skip this part? Onward with this month’s PR tech sum.

Analysis 151
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196
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Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” They wanted to create an educational program on inbound marketing for HubSpot customers.

Course 132
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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines.

B2B 145
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines.

B2B 85