Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Sword and the Script
OCTOBER 3, 2023
For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. I do a lot of work in fintech – and all those vendors have financial professionals on staff. Why do vendors in PR skip this part? Onward with this month’s PR tech sum.
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