Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Have an interesting announcement from a PR technology vendor?

Analysis 147

Analysis Tools Software SMB 147

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Here are some reasons why. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences.

B2B 85

B2B Content Marketing Trends Marketing 85