Crisis Management Lessons From Boeing’s 737 Max Disasters
PRSay
DECEMBER 2, 2020
On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And frankly, that will speak more than any reputational campaign we can undertake. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world. [But
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