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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 144
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Effective Lead Generation Strategies

5W PR

News pieces tend to travel quite fast these days, to the point that even news outlets can’t keep up with the speed. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. Wells Fargo.

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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Humans are visual learners.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. The insurance company Travelers transformed its white paper on managing the risks of AI into a multimedia webinar. You can also repurpose the content from your white paper to make it even more engaging.

Writing 119
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Finish rates in fields like travel and tech may be higher because their topics aren’t as technical as those found in finance. Create social videos and infographics.

Financial 111
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Miami International Airport lands major industry comms award with newsroom

Presspage

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. This surely bringing more value to their newsroom.