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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Viral Marketing? What is What is Newsjacking?

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here activate employees on social and facilitate word-of-mouth. Something else was going on. Kids tend to have more energy than their parents.

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How to Spy on Your Competition & Steal Their Secrets

Cision

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads?

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The Top 50 Social Media Influencers on Twitter

Cision

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Senior Writer at Fortune.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. I listen to a few radio stations throughout the day, and they always do this.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.