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Why Companies Should Be Training All Employees to Use Social Media

Cision

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120
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Free Report! The Keys to Building a Successful Social Media Team

Cision

Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Register today!

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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. CEO Mark Zuckerberg, Facebook. Contrition?

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Media training used to only be for c-suite executives, board directors, and other leaders.

Marketing 174
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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. But, are they a crisis?

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Coronavirus and Communications: We’re Here to Help

Barokas

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story. The page had more than 4,000 likes within three hours and thirty-eight minutes.