September, 2011

Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter.

Radio 183

Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

It''s been a while since we first discussed this topic here and I think it''s time it returned. I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do.

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Public Relations: It’s Not Kid’s Play

Waxing UnLyrical

As I was on a treadmill the other day (working to get back to my “fighter’s weight&# ) I found myself noticing the little things all around me. This is what happens to me once the endorphins begin to kick in and I’m not breathing too heavily (I wasn’t in a boot camp session that day)….

CSR Reports? Reporting of irresponsible behaviours; new book by Paolo D'Anselmi

PR Conversations

Values and Stakeholders in an Era of Responsibility, a new book by Paolo D’Anselmi. Book review by Toni Muzi Falconi. Disclosure : Paolo D’Anselmi is an old friend of mine.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Baring My Gut… Literally

Waxing UnLyrical

Funny how things can change in the blink of an eye, isn’t it? Here I was, thinking I’d have a nice little break, catch up on blog reading & commenting, cooking, and so on.

Local 84

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Sex sells – faking it in public relations

PR Conversations

Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation – dominating specialist degree courses (by 4:1 in my experience) and reflecting the largest demographic group in practice.

In praise of publicity – a woman's history

PR Conversations

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Indeed, apart from Doris Fleischman , I am unaware of any female voices writing about early experiences of the practice in the US; and Fleischman’s contribution inevitably is linked to her husband Edward Bernays. So exactly who was Constance Hope and why should we care about her story?