August, 2013

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The Power of Listening

Waxing UnLyrical

'It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. Image: State Library Queensland via Flickr, CC 2.0. I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.

Nonprofit 100
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When You Send a Bad Pitch

Bad Pitch Blog

'To remind everyone that.gifs are fun.and that we''re not evil, I created this wildly assumptive timeline of what happens when someone sends a bad pitch. Spray & Pray The interns get around to mass emailing the client''s news release, without a pitch, to 100 different people.at 5:21 pm on a Friday. And they''re all: Of course, the client thinks it''s been sent out at a decent time to a qualified list.

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7 Tips to Creating an All-Star Event

Waxing UnLyrical

'Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads. Whether it’s a 10-person meet-up or a 300-person conference, make sure you check off these items to get the best return on your investment. 1. What’s your Goal?

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Friday Funny: Vintage Social Networking

Waxing UnLyrical

'Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Monday Roundup: Standing Out

Waxing UnLyrical

'It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Virtually anyone can easily create an online presence in a very short amount of time.

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Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

'Good morning! Happy Monday! Did everyone enjoy the weekend? Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. 1.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

'Guest Post by Jeff Frankel. The cloud has changed everything, far more than merely how we communicate. It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. Image: flyfarther79 via Flickr, CC 2.0. Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario.

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Friday Funny: Tweet Tweet

Waxing UnLyrical

'I know I just got back from vacation and all, but I’m still catching up. It’s been a pretty hectic week (and shows no sign of ending… aaaah!!!!). So rather than a crazy-a$$ post from me, here’s a cartoon to laugh the week away. Enjoy, Happy Friday and we’ll see you Monday! Via Rob Cottingham on Noise to Signal , CC 3.0.

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Monday Roundup: Seeing is Believing

Waxing UnLyrical

'Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses. However, it is still important to remember that all in all what you “see” is what you get.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Friday Funny: Where to Post

Waxing UnLyrical

'Happy Friday! How was everyone’s week? Since you like the cartoons so much, and since Rob C. said we could use ‘em, here’s another one to start your Friday off right. And before Gini Dietrich gets to it, let me just say: “HAHAHAHAH!!!” Via Rob Cottingham on Noise to Signa l, CC 3.0. Friday Funny: Where to Post is a post from: Waxing UnLyrical.

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Friday Funny: Brainstorming

Waxing UnLyrical

'We have a long weekend coming up here in the U.S… finally! It’s been a long week for me, so here’s to brainstorming fun and rest for a change. Happy Labor Day weekend, folks, and we’ll see you next week! Via Rob Cottingham on Noise to Signa l, CC 3.0. Friday Funny: Brainstorming is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Monday Roundup: Moving Forward

Waxing UnLyrical

'Good morning! I’m in New York today, working on a really cool event with a really cool Japanese client. Life is good, right? Image: Steve Worsethandetroit via Flickr, CC 2.0. In business, the name of the game is winning and moving forward. That’s what we’re all trying to do, right? That’s what this week’s roundup focuses on.

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Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

'When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t. Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.