August, 2013

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t.

10 Ways to Improve Your Personal Brand

Maine PR Maven

I saw this blog post about personal branding and asked the RiseSmart people if I could share it with you here. Original post published by Dan Davenport – Aug 13, 2013 Effective career management involves managing a brand, and that brand is you and your workplace accomplishments. If it helps, think of your career as one long brand […

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When You Send a Bad Pitch

Bad Pitch Blog

To remind everyone that.gifs are fun.and that we''re not evil, I created this wildly assumptive timeline of what happens when someone sends a bad pitch. Spray & Pray The interns get around to mass emailing the client''s news release, without a pitch, to 100 different

The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads.

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Monday Roundup: Standing Out

Waxing UnLyrical

It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0.

How to Apologize Like a Boss

Waxing UnLyrical

Guest Post by Kelly Gregorio. Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Good morning! Happy Monday! Did everyone enjoy the weekend? Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

Guest Post by Jeff Frankel. The cloud has changed everything, far more than merely how we communicate. It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. Image: flyfarther79 via Flickr, CC 2.0.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Friday Funny: Tweet Tweet

Waxing UnLyrical

I know I just got back from vacation and all, but I’m still catching up. It’s been a pretty hectic week (and shows no sign of ending… aaaah!!!!). So rather than a crazy-a$$ post from me, here’s a cartoon to laugh the week away.

Monday Roundup: Seeing is Believing

Waxing UnLyrical

Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses.

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Friday Funny: Where to Post

Waxing UnLyrical

Happy Friday! How was everyone’s week? Since you like the cartoons so much, and since Rob C. said we could use ‘em, here’s another one to start your Friday off right. And before Gini Dietrich gets to it, let me just say: “HAHAHAHAH!!!”

Friday Funny: Brainstorming

Waxing UnLyrical

We have a long weekend coming up here in the U.S… … finally! It’s been a long week for me, so here’s to brainstorming fun and rest for a change. Happy Labor Day weekend, folks, and we’ll see you next week! Via Rob Cottingham on Noise to Signa l, CC 3.0.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Monday Roundup: Moving Forward

Waxing UnLyrical

Good morning! I’m in New York today, working on a really cool event with a really cool Japanese client. Life is good, right? Image: Steve Worsethandetroit via Flickr, CC 2.0. In business, the name of the game is winning and moving forward. That’s what we’re all trying to do, right?

Lean In is a Good Read for Professional Women (and Men)

Maine PR Maven

Recently, I’ve heard many of my women friends talk about how much they’ve enjoyed reading Sheryl Sandberg’s book, “Lean In,” so I decided I better get on the bandwagon and read it, too.


Helpful Social Media Policy from Chris Brogan and Julien Smith in their book, The Impact Equation

Maine PR Maven

I spend a lot of time driving my car back and forth to work and to client meetings, usually all around the beautiful state of Maine. As a matter of fact, I put in about 25,000 to 30,000 miles a year. I am so thankful that I discovered Audible, which is an online service that […].