Tue.Jan 24, 2023

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Analysis 195
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New And Emerging Social Platforms PR Teams Should Know

ImPRessions - Crenshaw Communications

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what should PR people know, and how can we use them?

Twitter 156
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Trending Sources

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwas

Analysis 195
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Handling stress in public relations with Mark Mohammadpour | On Top of PR

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. Tune in to learn more!

Publicity 110
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences bet

Media 102

More Trending

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4 ways an outdated website can hurt your business

Agility PR Solutions

How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t been updated since the 1990s […] The post 4 ways an outdated website can hurt your business appeared first on Agility PR Solutions.

Brand 85
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Personal Digital PR Manager or Producer? Do You Need One?

Lauri Pehar Borsh

Build and be ready for an (online) audience and continue to build on that audience in order to stay visible and on the mark for continued opportunity placement. This goes for new business development, customer retention, job placement.you build it and keep it built, they will come. The post Personal Digital PR Manager or Producer? Do You Need One? appeared first on Laurie Pehar Borsh Digital PR.

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8 types of relationship marketing strategies and how to use them

Agility PR Solutions

Without customers, you don’t have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them. This loop is frustrating and expensive and can run a business into the ground if something isn’t done […] The post 8 types of relationship marketing strategies and how to use them appeared first on Agility PR Solutions.

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NewsWhip expands Data for Democracy program to Meta’s Third-Party Fact Checking Program

NewsWhip

We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally. The partnership will extend NewsWhip access to all of Meta’s fact-checking partners around the world.

Data 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maxim Behar on 7/8 TV about Prince Harry's book

Maxim Behar

Host: Prince Harry's tell-all memoir “Spare” and the Netflix documentary “Harry & Meghan” caused some drama in the UK. Will the words of the prince disturb the trust in the royal family? Maxim Behar will elevate on this topic. Host: I haven't read the book, but I watched a bit of the documentary. To me it is very embarrassing to turn against your family, against your grandmother, against your father like that.

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What should I wear for my public speaking engagement?

Axia PR

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you.

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How COVID-19 Changed Leadership in Asia-Pacific

Institute for Public Relations

Korn Ferry explored how corporate leaders in the Asia-Pacific (APAC) have evolved during the COVID-19 crisis. Interviews were conducted with over 70 CEOs from across the APAC region from Sept. 2021 – July 2022. Key Findings:1.

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Do You Have A Brand Mascot?

HMA Public Relations

From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.

Brand 64
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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PR and Marketing’s Role During Turbulent Times

Offleash

By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. Food and energy shortages as a result of the war in Ukraine. The continuing COVID-19 pandemic. 2022 was an extraordinarily tumultuous year. And fasten your seatbelts, more uncertainty is in store for 2023. Any “normal” we’d hoped to return to remains elusive. Along with the mix of problems that blew up in 2022, you can add lingering questions around hybrid and remote work, supply chain/distribution issues,

Energy 52
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5 Ways to Reinvigorate Your Solo Business

Solo PR Pro

If you've been at this solo thing for a while, you may not feel that burst of inspiration you'd hope for heading into the new year. But think of this fresh start as a time to reinvent and reinvigorate your business. Here are five simple ways to breathe new life into your business. 1. Take stock of and celebrate your past successes This one might seem obvious, but think about it — when was the last time you took the time to sit down and focus solely on celebrating yourself?

Energy 52
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Outlet Spotlight: Youkie

Medianet Australia

“ Kids need and deserve to be seen and heard in this world that’s shifting every day under our feet.

Media 52
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NewsWhip is the Measurement Menace of the Month

Katie Paine's Measurement Blog

Generally, when marketing press releases land in my inbox, I open them with a fair amount of skepticism. But this one arrived from my friend Johnna Burke, Global Managing Director of AMEC, so I actually looked forward to reading it. Alas, it was yet another misleading end-of-the-year report: The Biggest Comms Crises of 2023. So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.