Tue.Jan 24, 2023

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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape.

Analysis 195
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New And Emerging Social Platforms PR Teams Should Know

ImPRessions - Crenshaw Communications

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord.

Twitter 156
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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape.

Analysis 195
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5 tips to developing B2B content that drives leads

PR Daily

Ways to cut through the noise. Over 25 years after Bill Gates wrote his seminal essay titled “ Content is King ,” content marketing still reigns supreme as the most impactful and cost-effective method of generating B2B leads.

B2B 161
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Reddit 101

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4 ways an outdated website can hurt your business

Agility PR Solutions

How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design.

Brand 85
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Culture wars claim M&Ms, new AI problems for CNET and more

PR Daily

Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?)

Hotels 131
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8 types of relationship marketing strategies and how to use them

Agility PR Solutions

Without customers, you don’t have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them.

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Personal Digital PR Manager or Producer? Do You Need One?

Lauri Pehar Borsh

Build and be ready for an (online) audience and continue to build on that audience in order to stay visible and on the mark for continued opportunity placement. This goes for new business development, customer retention, job placement.you build it and keep it built, they will come.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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So long, brand loyalty? 4 in 10 consumers don’t care where they buy online ‘as long as it works’

Agility PR Solutions

Consumers are loyal to the experience, not necessarily the brand, when it comes to digital transactions, according to new global research from digital experience intelligence firm FullStory, which found that 40 percent of U.S.

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NewsWhip expands Data for Democracy program to Meta’s Third-Party Fact Checking Program

NewsWhip

We’re excited to announce a partnership with Meta to provide NewsWhip’s tools to Meta’s Third-Party Fact-Checking (3PFC) program, the largest global fact-checking network of any platform, with more than 90 independent fact-checking organizations around the world who review and rate viral misinformation in more than 60 languages globally.

Data 78
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Handling stress in public relations with Mark Mohammadpour | On Top of PR

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. Tune in to learn more! PR tips earned media On Top of PR

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Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future.

Ethics 99
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Do You Have A Brand Mascot?

HMA Public Relations

From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin. Odds and Ends brand mascot Marketing mascot pickle

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What should I wear for my public speaking engagement?

Axia PR

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement.

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Edelman Trust Barometer: People Trust Business, But Not Executives

PRSay

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents.

Ethics 85
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PR and Marketing’s Role During Turbulent Times

Offleash

By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. Food and energy shortages as a result of the war in Ukraine. The continuing COVID-19 pandemic. 2022 was an extraordinarily tumultuous year. And fasten your seatbelts, more uncertainty is in store for 2023.

Energy 52
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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5 Ways to Reinvigorate Your Solo Business

Solo PR Pro

If you've been at this solo thing for a while, you may not feel that burst of inspiration you'd hope for heading into the new year. But think of this fresh start as a time to reinvent and reinvigorate your business. Here are five simple ways to breathe new life into your business.

Energy 52
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Maxim Behar on 7/8 TV about Prince Harry's book

Maxim Behar

Host: Prince Harry's tell-all memoir “Spare” and the Netflix documentary “Harry & Meghan” caused some drama in the UK. Will the words of the prince disturb the trust in the royal family? Maxim Behar will elevate on this topic.

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How COVID-19 Changed Leadership in Asia-Pacific

Institute for Public Relations

Korn Ferry explored how corporate leaders in the Asia-Pacific (APAC) have evolved during the COVID-19 crisis. Interviews were conducted with over 70 CEOs from across the APAC region from Sept. 2021 – July 2022. Key Findings:1.)