Ronn Torossian

JANUARY 6, 2022

In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers. The strategies in e-commerce are going to be involved in different channels such as social media platforms, TV, and in-store experiences, which means companies will have to adapt and personalize their […]. The post The Future of E-Commerce appeared first on.

Consumer 195

Consumer Social Media Strategy Company 195

Agility PR Solutions

JANUARY 6, 2022

Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently establish relationships between marketing activities and revenue outcomes. The firm’s new Trends […].

B2B 164

B2B Marketing Trends Data 164

Steve Barrett on PR

JANUARY 6, 2022

It’s a busy start to the year for PR professionals and PRWeek – here are a few things to prioritize.

Blogging 162

Blogging 162

Agility PR Solutions

JANUARY 6, 2022

Public relations agencies and corporate communications departments are busy with 2022 planning. That means the C, D, E, G, I, R and S letters on their keyboards should be getting quite a workout. Why? CDEGIRS are the seven most important letters in the alphabet for PR pros because you cannot have a comprehensive public relations strategy without featuring CSR, DEI and ESG initiatives.

Publicity 157

Publicity Corporate Agency Strategy 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. The different ways in which empathy can be incorporated in the marketing strategy of a business are enumerated below. .

Consumer 60

Consumer Airlines Survey Social Media 60

HMA Public Relations

JANUARY 6, 2022

Brand-cabulary can boost your brand power and help you stand out. Discover some of the most well-known brand-cabulary words in today's post from Alison Bailin.

Brand 64

Brand Branding 64

Agility PR Solutions

JANUARY 6, 2022

Happy New Year! Although December is typically a slower-moving month for content, that didn’t stop Bulldog from racking up some terrific numbers for our posts last month. As per usual, our year-in-review and new year forecasts led the pack for December posts, along with some timely news analysis of the Peloton and Alec Baldwin crises. […]. The post ICYMI: Bulldog’s Top 10 most popular posts in December appeared first on Agility PR Solutions.

Analysis 144

Analysis Publicity 144

Stern + Associates

JANUARY 6, 2022

In response to the world’s social justice awakening, many organizations are moving from talking about diversity, equity and inclusion to putting initiatives into action. Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace.

Leadership 62

Leadership Policies Engineering Technology 62

Agility PR Solutions

JANUARY 6, 2022

Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her, Solo PR Pro is more than a group. She thinks of its members as her colleagues, her silent office workers, and even, “the […].

Groups 110

Groups Agency 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners. Britney Spears. The pop princess was a double beneficiary of a long-overdue PR redemption.

Facebook 310

Facebook Crisis Employee Government 310