Sun.Feb 04, 2024

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Strategies for Traditional Brands to Thrive in the Modern Market Landscape

Ronn Torossian

Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful. Embracing digital transformation Traditional brands must embrace digital transformation to stay relevant. This means integrating digital technologies across all areas of the […] The post Strategies for Traditional Brands to Thrive in the Modern Marke

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Charting a course through PR trends in 2024: Setting sail for success

Agility PR Solutions

In the deep seas of public relations, it’s not just about staying afloat; it’s about catching the winds of change and navigating uncharted waters with finesse. As we embark on the new PR voyage of 2024, let’s explore the trends that are reshaping the landscape. A personalized expedition Our journey begins with a shift towards […] The post Charting a course through PR trends in 2024: Setting sail for success appeared first on Agility PR Solutions.

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How AI is Advancing Defense Technology

Ronn Torossian

AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. AI is playing a crucial role in advancing defense capabilities. Autonomous systems and robotics AI in defense systems is being used for autonomous systems and robotics. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on.

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New 2024 RFP impact report for marketing and business development pros examines challenges—and solutions

Agility PR Solutions

Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing teams away from the activities that increase win rates in RFPs, which is proving that they understand the […] The post New 2024 RFP impact report for marketing and business development pros examines challenges—and solutions app

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Should Highway Signs be Hilarious?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some states have turned to wisecracking signage to engage drivers with traffic messages, but not everyone is laughing.

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Pioneer John Harold Johnson (1918–2005)

Institute for Public Relations

IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. John Harold Johnson was born on Jan. 19, 1918, in Arkansas City, Arkansas.

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2024’s Customer Experience Economy: New research on consumer engagement urges brands to embrace and support today’s CX expectations

Agility PR Solutions

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways. Tech-generated insights have continually accelerated over the years, but this has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them.

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Axia’s values with AI in the PR industry

Axia PR

When used responsibly, AI can be a valuable tool in agency work. While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.

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Influence through insight

Wadds Inc.

A new Wadds Inc. report explores the contemporary contribution of public relations and corporate communications to management. Today, we’re publishing a report commissioned by NewsWhip. It asked us to investigate the role of public relations and corporate communications in supporting management with planning and insight. We interviewed 20 senior communicators at organisations including Accenture, Adobe, BP, BT Group, Deloitte, Ford, Legal & General, Microsoft, Oracle, PayPal, Shell, Shopify,

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What Are the PR Leaders Reading?

Maxim Behar

I read constantly and extensively. I focus on short articles or posts daily, both early in the morning and late at night. However, I try to read between the lines and step into the shoes of the person who wrote them. I often succeed. As for books, I primarily write; in the last three years, I've published five. When I do read, I prefer using my Kindle, especially during long flights.