Thu.Feb 13, 2020

3 Surefire Ways to Make Seasonal Events Shine

Cision

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans. Best Practices

What PR pros should know about cybersecurity

PR Daily

The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for. The data breach crisis has almost become a cliché in the business world.

Data 113

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

8 Tips We Love for Photographing Couples

Cision

There are many things to consider in a couples photo session. Here are a few tips for capturing the perfect shot. Media Blog

How expressions of love can put heart into your writing

PR Daily

As Valentine’s Day nears, let’s look at poems, song lyrics, even entire plays—as well as Oscar acceptance exhortations—that offer techniques and takeaways for communicators.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

More Trending

5 useless words you can almost always delete

PR Daily

Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’. Winnowing out wasteful words might be an editor’s most sacred task. Whether you call them “dead wood,” “filler,” “fluff” or “clutter,” they’re the junk you almost never need in a sentence.

Most businesses think they’re delivering great CX—but are they measuring customer effort properly?

Agility PR Solutions

New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience.

Is a Crisis Always Bad for the Brand?

Meltwater - PR

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

4 ways PR markets your business to all your stakeholders

Agility PR Solutions

Business owners—no matter how large or small the organization is—want to make sure they’re getting the name of their brand out to their potential customers. This is how a brand can grow: by presenting itself in front of the people who may wish to use their services or buy their products.

Brand 85

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media Moves at The Wall Street Journal & Parents Magazine, KCIX-FM Radio in Idaho Debuts Morning Show.

Cision

Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more. Media Blog

Radio 120

6 tips for creating a strong customer service department

Agility PR Solutions

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don’t have good interactions with friendly, helpful people when they need help.

How can I improve my content marketing?

HMA Public Relations

Have you joined in on the #BroomstickChallenge yet? While you’re trying to balance your broom to stand on its own, check out the impact of these other viral trends. The post How can I improve my content marketing? appeared first on HMA Public Relations.

Getting on the same page about storytelling

Muck Rack

Getting on the same page about storytelling

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

D&I: The Responsibility is Yours

Culpwrit

By Lauren Scott According to the U.S. Bureau of Labor Statistics, workforce demographics are changing at a rapid pace compromised of women making up almost half of the workforce and people of color expected to become the majority, within the decade.

3 Surefire Ways to Make Seasonal Events Shine

TrendKite

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans

Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

The world of marketing looks very different from what it once was.

B2C 62

8 Tips We Love for Photographing Couples

TrendKite

There are many things to consider in a couples photo session. Here are a few tips for capturing the perfect shot

62

MEGXIT STRATEGY Prince Harry ‘lined up by US banking giant as VIP guest speaker for online talk show series’

Mark My Words

The Sun. Mr Borkowski, the PR expert who tipped the couple to nake billions had earlier warned that Harry and Meghan’s association with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.”. link]. Mark Comments

Media Moves at The Wall Street Journal & Parents Magazine, KCIX-FM Radio in Idaho Debuts Morning Show.

TrendKite

Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more

Radio 62

What Makes the News? Two Sets of News Values Compared

Prowly

It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really? The post What Makes the News? Two Sets of News Values Compared appeared first on Prowly Magazine.

UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

TrendKite

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

Infographic: Elements of the content marketing life cycle

PR Daily

What are the stages in the customer journey that your content must address? Consider these essential steps. It is imperative that your content funnel your audience toward a desired result.