Cision

FEBRUARY 13, 2020

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

Strategy 322

Strategy Company Brand Branding 322

Prowly

FEBRUARY 13, 2020

It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really? The post What Makes the News? Two Sets of News Values Compared appeared first on Prowly Magazine.

Media 203

Media Media Relations Publicity 203

Cision

FEBRUARY 13, 2020

There are many things to consider in a couples photo session. Here are a few tips for capturing the perfect shot.

Blogging 177

Blogging Media 177

Agility PR Solutions

FEBRUARY 13, 2020

Business owners—no matter how large or small the organization is—want to make sure they’re getting the name of their brand out to their potential customers. This is how a brand can grow: by presenting itself in front of the people who may wish to use their services or buy their products. If you’re in this […]. The post 4 ways PR markets your business to all your stakeholders appeared first on Agility PR Solutions.

Marketing 151

Marketing Brand Branding Trends 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

FEBRUARY 13, 2020

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy.

Groups 137

Groups Media Blogging 137

Cision

FEBRUARY 13, 2020

Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more.

Journalism 120

Journalism Radio Media Blogging 120

Agility PR Solutions

FEBRUARY 13, 2020

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don’t have good interactions with friendly, helpful people when they need help. If you think your customer service team could be better, here are some tips on how to create […]. The post 6 tips for creating a strong customer service department appeared first on Agility PR Solutions.

Customer Service 86

Customer Service How To Analysis Brand 86

Muck Rack

FEBRUARY 13, 2020

Getting on the same page about storytelling

Storytelling 157

Storytelling 157

Culpwrit

FEBRUARY 13, 2020

By Lauren Scott According to the U.S. Bureau of Labor Statistics, workforce demographics are changing at a rapid pace compromised of women making up almost half of the workforce and people of color expected to become the majority, within the decade. The PRSA Foundation and the Museum of Public Relations partnered to publish a textbook […]. The post D&I: The Responsibility is Yours appeared first on culpwrit.

Publicity 87

Publicity 87

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Inbound PR

FEBRUARY 13, 2020

To be a successful project manager, one of the key skills you need to have or need to acquire is stakeholder management. This is yet another of the project management fundamentals. That's especially important because often you'll be the person responsible for the execution and the success of a project and you'll have a team of people who will be doing the work but they won't report into you directly.

How To 63

How To Resources Strategy Report 63

HMA Public Relations

FEBRUARY 13, 2020

Have you joined in on the #BroomstickChallenge yet? While you’re trying to balance your broom to stand on its own, check out the impact of these other viral trends. The post How can I improve my content marketing? appeared first on HMA Public Relations.

Content Marketing 67

Content Marketing Viral Marketing Trends 67

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. And whilst many believe that this shift away from traditional marketing tactics – in which brands are often left looking at vague estimates of ROI and predicted

Measurement 62

Measurement Marketing SEO B2C 62

Mark My Words

FEBRUARY 13, 2020

The Sun. Mr Borkowski, the PR expert who tipped the couple to nake billions had earlier warned that Harry and Meghan’s association with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.”. [link].

Banking 60

Banking Strategy 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer