Wed.Oct 12, 2022

article thumbnail

A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

Pitching 334
article thumbnail

4 common syndromes that are killing social media marketing

Communications Conversations

Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time. Many of the reasons are legit, too. Content shock is a real thing–so, so, so much content to compete with out there. Social teams are stretched thinner than ever before.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

Pitching 333
article thumbnail

How logos help brands meet consumer expectations

Agility PR Solutions

OK, (regrettably) everyone recognizes the “spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced, the pandemic domino-effect took out the global supply chain. Toilet paper, disinfecting wipes, hand sanitizers, and […].

Consumer 103
article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

article thumbnail

Even While Expecting a Recession, CEOs Maintain Positive 3-Year Outlook

PRSay

Around the world, 86 percent of CEOs surveyed believe a recession will occur during the next 12 months, even as 71 percent maintain an optimistic three-year economic forecast. In professional-service firm KPMG’s “ 2022 CEO Outlook ,” 85 percent of respondents expect growth in 2022, down slightly from 87 percent in 2021. At the same time, 73 percent of CEO respondents believe a recession will upend growth over the next three years.

Survey 88

More Trending

article thumbnail

Our Communications and Our Community: Our Third Space

Landis PR

By Landis Communications Inc. President Sean Dowdall and Founder David Landis. What constitutes a functioning society? What role does the community play? How does that influence how we do business and interact with one another? And how can communications impact the results? These are questions that the ever-insightful artistic director Brenda Way publicly put forth at a recent 50+ anniversary fundraiser for ODC , San Francisco’s iconic modern dance company, theatre and school.

article thumbnail

Thoughts on the consultation amending the Arbitration Act 1996

Practical Law Construction

I’ve been looking at the Law Commission’s consultation on proposed changes to the Arbitration Act 1996 (AA 1996). The AA 1996 has been around some 25 years, which is about the same length of time that I’ve been resolving disputes. In fact, the very first case I worked on was a pre-Act arbitration that had started some years before, and rumbled on for several more.

article thumbnail

UK businesses are not seeing the value of internal communication

Agility PR Solutions

Although the majority of UK businesses have an internal communication function, they urgently need to change their dated and restricted perceptions of the value and importance it brings to a business, reveals new research from UK-based B2B tech PR consultancy ITPR. The headline results show that: The vast majority of UK businesses have an internal […].

article thumbnail

Quick Halloween Marketing Tips

HMA Public Relations

With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Influencer inhibitors: 4 out of 5 of content creators are burnt out, struggle with mental health

Agility PR Solutions

A new survey of influencers from affiliate marketing platforms Awin and ShareASale focuses on the level of burnout content creators and online influencers are experiencing, and what is driving it. According to the research, nearly 80 percent of respondents suffer from burnout, with 66 percent saying it impacts their mental health, driving just under half (49 percent) […].

Survey 78
article thumbnail

Prohibition PR wins four CIPR PRide Awards

Prohibition

It was a very exciting evening yesterday as we attended the CIPR Yorkshire and Lincolnshire PRide Awards 2022 where we received four awards! We’re over the moon to announce that we won: Corporate and Business Communications Campaign. Gold winner: Prohibition . Taking Fentimans to OOH. Regional Campaign of the Year. Gold winner: Prohibition.

article thumbnail

Pitches That Placed: How to Pitch Partnership Announcements to TechCrunch

OnePitch

On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Exclusive offer: New transport-AR partnership announcement; brother and sister create blockchain-based “carpooling for packages” system after mom couldn’t get same-day delivery of critical medication.

article thumbnail

The 4 P’s Of Marketing For The Travel And Tourism Industry

The Hoyt Organization

The travel and tourism industry is highly competitive. Differintiating yourself is key to rising above the marketing clutter and noise. Often times keeping things simple is the best way to gain focus and clarity about your marketing strategy. The 4 P’s of marketing in the travel and tourism industry is good start. These four factors […].

Tourism 53
article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.