Cision
OCTOBER 14, 2016
After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Harvey’s career started in the U.S. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England.
Shift Communications
OCTOBER 14, 2016
The close of the year is quickly approaching. With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results.
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Cision
OCTOBER 14, 2016
You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified campaigns back from the dead. 1.
Steve Barrett on PR
OCTOBER 14, 2016
The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
OCTOBER 14, 2016
Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. The following is a guest post previewing her session.*. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR hous
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR 20/20
OCTOBER 14, 2016
“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. “SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed.
Waxing UnLyrical
OCTOBER 14, 2016
Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? Yes, you. I’m talking to you. What if, instead of doing what every single content marketing guru told you to do (“Do more!” “Be everywhere!” “Jump on the bandwagon!”), you bucked the trend? What if, instead of being on the most appealing platform du jour (podcasts, anyone?
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