ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Yet, a press release isn’t the only way to share news, and it’s not always the best way.

Media 296

Media Local Product Launch Newspapers 296

Ronn Torossian

MARCH 18, 2022

It is important to develop key messages that are clear, credible, useful, and believable. Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The goal is to provide clear, straightforward, and accurate information in a timely fashion. Once messaging […].

Fashion 195

Fashion Brand Branding Strategy 195

Prowly

MARCH 18, 2022

Prowly #PRChat is back, featuring the unique perspectives of PR professionals from industries and regions from all over the map. This time, we’re talking to Barnaby Patchett, Managing Director at One Nine Nine Agency. After an impressive PR career working with everything from food manufacturing to medical tech to pro wrestling (wait, what?), he paired […].

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Agency Industry Trends 166

NewsWhip

MARCH 18, 2022

Welcome to the NewsWhip Daily spotlight round-up for the week of March 14th. This week, brands took center stage with Netflix, BMW, Pfizer, and Starbucks making headlines. If you’d like to subscribe to the newsletter itself, you can do that here. Mar 14th: How BMW, Chevrolet, and Tesla ace public engagement on social media. We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they

Facebook 78

Facebook Instagram Analysis Social Media 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

MARCH 18, 2022

As a PR professional and freelance travel writer, Alison Bailin has noticed that the two professions are more likely than you think. Read more!

Travel 65

Travel Publicity 65

The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. As a child, I was never afraid of drowning. I loved swimming out far into the churning ocean to feel the frothy waves crash over my thrashing body, dragging me deeper. I yearned to be one with the sea’s overwhelming power. . My parents were frightened by this passion. They would watch nervously from the shore yelling, “Get out!

Storytelling 36

Storytelling Creativity Study Internal 36