Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Prowly

DECEMBER 10, 2020

Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential. If you own or represent a beauty brand, […]. The post Public Relations for Beauty Products: How To Do Beauty PR Right?

Publicity 197

Publicity How To Industry Brand 197

Awario

DECEMBER 10, 2020

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

Tools 194

Tools Marketing Trends Strategy 194

Agility PR Solutions

DECEMBER 10, 2020

Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing efforts. It is crucial to craft compelling subject lines that urge people to click through. […].

Marketing 178

Marketing Publicity 178

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. The latest season of “ The Crown ” is no exception. In the midst of one episode, my husband Andrew pointed to the screen and asked, “Is any of this really necessary?

Communications 156

Communications Nonprofit Employee Film 156

Cision

DECEMBER 10, 2020

Richard Woodward is appointed to the role of Chief News Editor at PA Media; The Telegraph promotes Harry Yorke to Whitehall Editor; Fay Maschler moves to Tatler from the Evening Standard.

Media 120

Media Blogging 120

Agility PR Solutions

DECEMBER 10, 2020

Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of PR representatives to address the press […]. The post Understanding the hows and whys of PR appeared first on Agility PR Solutions.

Publicity 157

Publicity 157

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was surprisingly another banner year for the Bianchi Biz Blog , with year-over-year increases in pageviews, visitors and new visitors.

Blogging 126

Blogging Automotive Conference Crisis 126

Axia PR

DECEMBER 10, 2020

Axia’s 60-Second Impact. December 2020 – Year in Review 2020 Key Takeaways and PR Moves to Make Now. This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021. 1. 2020 Major Impacts Affecting Marketing Strategy. 2.

Strategy 118

Strategy Industry Marketing How To 118

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

DECEMBER 10, 2020

Top 15 CCOs to follow on Twitter in 2021

Twitter 173

Twitter 173

Cision

DECEMBER 10, 2020

Here's our final quarterly AP Style roundup of 2020.

Blogging 120

Blogging Media 120

Buzzstream

DECEMBER 10, 2020

Earlier this year, we released a complete overhaul of BuzzStream, introducing a new UI as well as brand new features all geared towards making your outreach faster, more efficient, and more scaleable across teams. Since then, we’ve been listening to your feedback and honing in on those areas of the product that are most critical to the overall success of your campaigns. .

Web 71

Web Tools Internal International 71

HMA Public Relations

DECEMBER 10, 2020

As the year wraps up, music streaming services recount users favorite tunes. So how can brands use this to their advantage? The post Music Streaming Services: A Useful PR Tool appeared first on HMA Public Relations.

Tools 74

Tools Brand Branding Publicity 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? Some of the heaviest hitters are publishing more than 1,000 pieces of content on a daily basis. That means there are a lot of journalists who are hungry for content. So why does it sometimes feel so difficult to get media coverage for your press releases? As much as there are lots of journalists looking for content, there are also plenty of business leaders looking for press too.

Media 52

Media Local Newspapers Pitching 52