Cision
JULY 17, 2017
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined. First, we commissioned some research to look into Cision’s heritage and quickly realized that no one company has been around for 150 years. Rather, our history is like a family tree that came together over time via multiple companies, mergers and partnerships.
Ronn Torossian
JULY 17, 2017
Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding. And, when you mess up, or it appears as if you may have made a mistake, you want the empathy that brings you the benefit of the doubt.
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ImPRessions - Crenshaw Communications
JULY 17, 2017
Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend. The lines will cross in the coming months, which was inevitable, so the news is symbolic.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
JULY 17, 2017
Thought leadership. What is it? Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. PR professionals need to transform their leaders and subject matter experts into thought leaders, and are desperately searching for help.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
JULY 17, 2017
PR is PR, right? So what are the benefits and drawbacks of each one? In today’s world, public relations is essential to a company’s success. As a CEO or other company executive, you may wonder whether it's better to have a PR department or to hire an outside firm.
Barokas
JULY 17, 2017
June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be.
HMA Public Relations
JULY 17, 2017
This week's Media Monday comes from Hank Stephenson, former reporter for The Capitol Times, who has a unique view of the purpose of journalism. [Click below for more]. The post #MediaMonday – Hank Stephenson appeared first on HMA Public Relations.
Public Relations Sydney
JULY 17, 2017
Identifying yourself as an expert in your designated field can be an intimidating experience. When people hear you make such a claim, they expect it to be followed up with proof, and failing to do so could make it seem like you’re just talking yourself up. There are a number of reasons that might hold […]. The post Don’t be afraid, put yourself forward as an expert in your industry appeared first on Public Relations Sydney.
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Beyond PR
JULY 17, 2017
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined. First, we commissioned some research to look into Cision’s heritage and quickly realized that no one company has been around for 150 years. Rather, our history is like a family tree that came together over time via multiple companies, mergers and partnerships.
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