Steve Barrett on PR

DECEMBER 21, 2018

A long read for the holidays reflecting on developments in PR, politics, and business in 2018 and analyzing the implications and trends set to define next year.

Trends 97

Trends 97

Waxing UnLyrical

DECEMBER 21, 2018

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.

Strategy 88

Strategy Analysis Small Business Measurement 88

Shift Communications

DECEMBER 21, 2018

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA.

Analytics 74

Analytics Google Measurement Data 74

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. While celebrities are usually within the entertainment or sports industry, influencers come from a wide range of backgrounds and industries, with a varying number of followers. Influencers tend to attract a niche audience that resonates with their brand.

Trends 68

Trends Marketing Storytelling Construction 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Brand24

DECEMBER 21, 2018

Here're 5 Twitter influencers' tools that will help you find the best influencer for your next marketing campaign!

Twitter 82

Twitter Tools Marketing Social Media 82

HMA Public Relations

DECEMBER 21, 2018

For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card […]. The post Seasons GrEATings appeared first on HMA Public Relations.

Publicity 49

Publicity 49

Mark My Words

DECEMBER 21, 2018

The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work. The adage is now echoed as ‘there is no such thing as bad publicity’, and instead of Édouard Manet and Oscar Wilde it’s now Primark and Pret.

Government 68

Government Retail Financial Consumer 68