Fri.Dec 21, 2018

Season’s greetings from PR Daily

PR Daily

We’ll soon be joining family and friends for our annual holiday celebrations. Thank you, readers, for taking the wild ride through 2018 with us. PR pros deserve a break over the holidays.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

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The 10 words people look up all the time

PR Daily

‘Albeit,’ ‘conundrum’ and ‘love’ are consistently among the top searches on Merriam-Webster’s website. According to Merriam-Webster’s website, these are the 10 most frequently searched terms on the site—not what is trending now, but the words that consistently rank among the top searches.

SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Don’t let your PR efforts go unnoticed

PR Daily

Put yourself in the best position to earn a promotion in 2019. Enter Ragan’s 2018 PR Daily Awards. Complete your entry by Dec. The post Don’t let your PR efforts go unnoticed appeared first on PR Daily. Content Marketing Marketing Media Relations PR Social Media Writing & Editing

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There is such a thing as bad PR, but who cares?

Mark My Words

The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work.

Seasons GrEATings

HMA Public Relations

For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card […]. The post Seasons GrEATings appeared first on HMA Public Relations. HMA Public Relations Christmas holiday recipe

Five influencer marketing trends marketers should know

5W PR

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. While celebrities are usually within the entertainment or sports industry, influencers come from a wide range of backgrounds and industries, with a varying number of followers. Influencers tend to attract a niche audience that resonates with their brand.

4 PR Components to Consider When Creating Your 2019 Content Calendar

5W PR

In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. A vital part of that process is reviewing your current content streams, evaluating hits and misses, and considering how to get more out of them. Measuring Response. Evaluating ROI on communications efforts is not always a precise science.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.