Mon.Apr 17, 2017

Trending Sources

It’s Time to Break Free from Your Vanity Metrics

Spin Sucks

Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run. The post It’s Time to Break Free from Your Vanity Metrics appeared first on Spin Sucks.

FIR Podcast #83: The Problem with Magical Thinking

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on these stories…. United Airlines’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live.

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process.

How PR Pros Can Overcome These Six Common Struggles

Spin Sucks

These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them. The post How PR Pros Can Overcome These Six Common Struggles appeared first on Spin Sucks.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Your social media strategy needs #nofilter

PR Daily

Communicating with Chinese Co-workers: The Importance of Guanxi (Relationships) and Mianzi (Face)


Work culture in Asia is continuously shifting as a new generation of digital natives come of age.

Consider the challenges of live video in your marketing efforts

PR Daily

With the recent introduction of Facebook Live and Instagram Stories , live video is quickly gaining traction. But although the benefits of live video have been discussed numerous times, it’s not for everyone.

Digital Disappointment: Brands Getting CX Wrong

The Proactive Report

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Copyright ‘safe harbor’: A primer for PR pros

PR Daily

How carefully do you walk the copyright tightrope? Success in public relations and marketing in the digital communications era involves building platforms for and encouraging interactive messaging.

Common Crisis Simulation Question Answered: How To Prepare

Melissa Agnes

I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise.

4 things writers should stop worrying about

PR Daily

Writing at work causes so much stress. So many questions. So much doubt. Is this comma in the right place? Is that a run-on sentence? Do you need "who" or "whom"? If you click "send" now, how long until everyone discovers just how verbally clueless you really are? Style and accuracy do matter. A single typo can land your message in the trash bin, and bad grammar can quash your credibility.

Killing Credibility

Online PR Thoughts

Some of the toughest PR problems occur when a company has not been transparent. Consider this case. Jude Medical did not reveal that battery failures affected some of its defibrillators and had caused at least one death. The company hid the fact from its medical advisory board and from medical management as well. Jude did eventually recall the device, but the Food and Drug Administration sent a warning letter as a result. There is no good defense in a situation like this.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Publishers ditch Facebook’s Instant Articles

PR Daily

Facebook’s Instant Articles might not be all its cracked up to be. The feature, which was launched roughly two years ago , is hitting a rough patch as publishers can’t quite figure out how to monetize them. The New York Times.

What bothered me most about the United Airlines crisis

Communications Conversations

By now, we’re all kinda United’ed out, aren’t we? My Facebook feed was full of people still talking about it last week. My LinkedIn feed is STILL full of people opining about the incident. And, most (if not all) of this commentary has been highly critical of United.

Are you making the most out of SharePoint and Office 365?

PR Daily

Few things are worse than doing something the hard way when a simple, elegant solution exists. Especially in an office setting—when inefficiency and unfamiliarity with common tools like SharePoint, Office 365 and Power BI can cost you valuable time and money. For example, did you know that…. ·

The Key to Success in Business is Enthusiasm

Maine PR Maven

Seven tips to feeling joy in your career and attracting others into your life Business is about relationships with people.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

4 vital health communications questions you need answered

PR Daily

We all have burning questions about our industries, and health care communicators are no different. Here are just a few of the quandaries that might keep an astute health PR/communications pro up at night: · How does a health communicator navigate career steps in the ultra-competitive job market? ·

Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election.

United, Delta and American Airlines adjust overbooking policies

PR Daily

In the wake of one of the worst PR disasters in United Airlines’ history, the airline is changing its policy on overbooking passengers.

How To Start Digital Marketing On The Right Foot

WiredPR Group

Digital marketing ––it’s become an imperative part of the marketing mix for most brands. But for those just getting started in it, it can seem like a vast, unknown world.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

4 keys to blogging in an industry with strict regulations

PR Daily

Regulations can cramp your style online. If you're in banking, insurance or another highly regulated industry, you might think staying away from blogging and social media platforms is the surest way to remain compliant. Though online abstinence will guarantee no infringement of rules, it also guarantees irrelevance in the digital age. Industry regulations and blogging can live in harmony.

United Airlines Analysis: A Lesson from CEO Oscar Munoz in How NOT to Manage a PR Crisis

Flack Me

Category: Flack Me Summary: Everyone has experienced the annoyance—if you’re making an event or on a tight travel schedule, or the thrill—if you’re a flexible traveler—of being booked on an overbooked flight. But on Sunday, a United flight out of Chicago took the run-of-the-mill experience to a now famously bizarre and horrifying sky-high when police used brute force to evacuate a passenger from the plane

Vaccine advocates get more evidence

PR Daily

The numbers are hard to dispute. This week, two new studies made strong cases for vaccines against deadly viruses with limited alternative treatments. Vaccine advocates have been quick to herald these findings as proof of the benefits of large-scale inoculation campaigns.

Crossfunctionality: Making Social Important Across Your Business

Flack Me

Category: Flack Me Summary: When you think of who manages a company’s brand presence on social media, which department comes to mind first? For many, the answer is Marketing, PR, and Communication teams. Social media is so prevalent in it underpins our personal and professional relationships, so much so that what happens in the social realm has an impact on every relationship we have