article thumbnail

The Formula for Personal Branding

Doctor Spin

PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas.

Brand 52
article thumbnail

3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. Q&A with VP of Marketing at CMI.

article thumbnail

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. ISPs may band together to create one widespread list of “rules and regulations” everyone will need to follow. The Lack of Private Data Protection.

article thumbnail

The 5Ps of Marketing Artificial Intelligence

PR 20/20

For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Personalize content, offers and web experiences with images, text and CTAs.

article thumbnail

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars and other resources (i.e. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity.

article thumbnail

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. Smart Time Online.