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Cision
NOVEMBER 24, 2015
Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. But copyright violations can have disastrous consequences.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
Use the photos or video accompanying the piece for other posts, and give a social shout-out to the journalist or the outlet in question. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.
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Stephen Waddington
JULY 11, 2017
The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 But only 4.6%
Contently - Strategy
DECEMBER 4, 2018
This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.
Beyond PR
APRIL 13, 2018
Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. That’s where paid media monitoring services come in.
Presspage
NOVEMBER 6, 2017
You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.
Beyond PR
MAY 17, 2018
With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I
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