Remove Digital PR Remove Journalism Remove Pitching Remove Web
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100
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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

When prompted to Choose a Prospect Source, choose “Search the Web.” Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better.

Brand 62
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How to Use Twitter in Media Relations

The Proactive Report

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100
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Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

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Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.